Social Media Tips for Small Business Owners
The digital age has revolutionized how business people carry out their day-to-day operations. Small businesses now get the fair chance and attention of their target market, as long as they know how to properly manage their social media, and attract the right clientele.
Apart from getting your message across your target audience, social media also provides feedback on the product or service. This paves the way for improvement or retention of good business practice, and on the client side, a glimpse of what a company can offer. Why your business needs to manage its positive reviews is a question that can be answered by most digital professionals. Positive reviews need not only be propagated, it also has to be positioned where potential clients will be able to read it.
Buffer Social encourages business owners to be consistent in their social media strategy and engagement to get the most out of it.
“We’ve found that it takes eight months to one year to really get the hang of social. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t.
It all starts with planning. Create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. And most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.”
Read the rest of their advice here.
Social Media Savvy
Socialnomics.net also came up with tips on social media management for business owners and brand managers. One of their tips is to avoid over-posting, or its opposite. eEndorsements Reputation For Hotels
“Social media experts will tell you that it’s safe to post multiple times a day. But how many times a day should you publish content? The truth is that there’s no one-size-fits-all formula; you have to decide the frequency of posting based on the social media platform. For instance, Twitter’s feed fill-up rate allows you to post at least 4-5 times a day, but do not do the same on LinkedIn, as you might be disfavored for spamming. Create an experiment or run a survey and see how many times you need to post to increase your reach and engagement, without affecting your reputation on social.”
Check out the rest of the material here.
Best thing to Do
SmallBizTrends.com also discussed some ways to stay on top of the social media game. One of their tips is to be consistent, and post out something that is of value to your followers. eEndorsments Physician And HealthCare Review Management
“Striking a balance here can be really hard. On one hand, you want to be able to post often enough that your profile grows. But on the other, crappy content is still crappy content. If you are just churning out useless posts like inspirational quotes or jokes, especially if you don’t have a fair amount of original content, you are nothing more than a glorified bot account. You may have noticed the best brand social media sites out there are the ones that manage to really engage with their customers. So post often, post consistently, but only post good stuff.”
Take a look at the rest of their advice here.
Why your business needs to manage its positive reviews is indeed important, to make the most of what the internet and social media can provide to your business.