Importance of Online Marketing to Local Businesses
Marketing the goods or services of a local business is very important especially when the business owner wants to get the attention of its target market. Online marketing is a great way to get into the radar of the intended audience, without spending too much. Because unlike above-the-line advertising and marketing campaigns, internet marketing is inexpensive, wide reaching, and can be fine tuned or specialized to reach the exact market a business entity is gunning for. MadHatSEO San Diego – Website Analysis
In one of its published articles, Huffington Post summed up why a local business should invest on Online Marketing. “Now, more than ever, a local business must have a website that provides accurate and relevant information about its products or services to attract and engage potential customers. That website needs to be appropriately optimized so that it’s found in relevant online searches. It’s also important to have a website optimized for mobile devices. According to BIA/Kelsey, a local media research and advisory service company, more than 50% of local search will occur on mobile devices by 2015, and it has also been found that 67% of people say that when they visit a mobile-friendly site, they’re more likely to buy the product or service.” Read the continuation of this Huffington Post article here.
How San Diego businesses are marketing online largely depends on how these businesses want to reach their audiences and how much budget they have for advertising and marketing.
The website Chron.com meantime named the various benefits of online marketing, and for them, one of those reasons is to help build strong relationships with customers. “The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.” Check out the rest of the reasons here.
The website Entrepreneur.com meantime went up a notch further saying that local businesses do not only need online marketing, they also need local SEO or Search Engine Optimization. In one of its published posts, it gave the many benefits local businesses can get from having their website optimized for local search. “Competition is increasing, so business owners will be forced to find smaller target niches in order to achieve relevant visibility. One of the most efficient ways to do this is to optimize locally, so local SEO will only grow in importance as competition continues to increase.” The continuation of this article can be found here.
Engaging on online marketing is one of the most critical decisions any local business should undertake. It is not just having a website, but also ensuring that this website gets seen by relevant people that can ring in the cash register.